The organization, one of the nation's oldest humanitarian groups, has partnered with the AMC network on a "Zombie Blood Drive" campaign to raise awareness and urge donations. In a statement, the initiative reminds that in the event of a natural disaster or even a zombie apocalypse, it's the existing blood supply that will help save lives.
The campaign, running through Oct. 22, is perfectly positioned to both promote and take advantage of massive anticipation for AMC's hit zombie series "The Walking Dead." Season 3, which kicks off on Oct. 14, is already stirring massive buzz online.
Adding to the fun, AMC recruited several celebrities to become digitally "zombified" under the direction of the same SFX team responsible for the horrific transformations in "Walking."